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Visual Communication Design

An Introduction to Design Concepts in Everyday Experience

Af: Jamer Hunt & Meredith Davis
Kategori: Art
Kategori nr.: 9510
Varenr.: 3366245
| Stregkode: 9781474221573
Direkte | Leverandør: Gardners EUR

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Beskrivelse

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today’s work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Detaljer

  • EAN
    9781474221573
  • Vægt
    722 g
  • Disponent
    Direkte titel
  • Forfatter
    Jamer Hunt, Meredith Davis
  • Forlag
    Bloomsbury Visual Arts
  • ISBN
    9781474221573
  • Sprog
    Engelsk
  • Sideantal
    208
  • Udgivelsesdato
  • Format
    PAPERBACK
  • Themakode
    AKC
  • Kategori
    Art
  • Kategori nr
    9510
  • Lev. varenr.
    1501
  • Højde/Dybde (mm)
    212 mm
  • Bredde (mm)
    270 mm
  • Længde (mm)
    13 mm