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Unpacking Creativity The Power of Figurative Communication I

Af: Jeannette Littlemore
Kategori: Engelsk dictionaries div.
Kategori nr.: 9690
Varenr.: 3293662
| Stregkode: 9781108461863
Direkte | Leverandør: Gardners EUR

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Beskrivelse

Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.

Detaljer

  • EAN
    9781108461863
  • Vægt
    0 g
  • Disponent
    Direkte titel
  • Forfatter
    Jeannette Littlemore
  • ISBN
    9781108461863
  • Sprog
    Engelsk
  • Sideantal
    321
  • Udgivelsesdato
  • Format
    PAPERBACK
  • Themakode
    CFB, CFB, CFD, JMAQ, KJSA, CFD, JMAQ, KJSA
  • Kategori
    Engelsk dictionaries div.
  • Kategori nr
    9690
  • Lev. varenr.
    1501