The End of Average

'Must the tyranny of the group rule us from cradle to grave? Absolutely not, says Todd Rose in a subversive and readable introduction to what has been called the new science of the individual . . Readers will be moved' Abigail Zuger, The New York Times'Groundbreaking . . The man who can teach you how not to be average' Anna Hart, Daily Telegraph'Fascinating, engaging, and practical. The End of Average will help everyone - and I mean everyone - live up to their potential' Amy Cuddy, author of Presence'Lively and entertaining . . a cheering story of how the square pegs among us can build successful lives despite being unable or unwilling to fit into round holes' Matthew Reisz, Times Higher Education'Heartening . . a worthwhile read for the aspiring nonconformist' Iain Morris, Observer