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Textual Analysis

An Approach to Analysing Professional Texts

Af: Bodil Helder & Bodil Birgitte Helder
Kategori: Oprettet fra inventtable
Kategori nr.: 00
Varenr.: 2227051
| Stregkode: 9788759323823
Direkte | Leverandør: DBK - Bogdistribution

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Beskrivelse

Firms, organisations, political parties etc. are trying to bring their messages home to the reader through communication, but by means of language.

Therefore it is crucial that the reader is able to evaluate not only the communicative issues, but also the language used in such texts.

To that end, appropriate tools to analyse and understand these texts are of vital importance, e.g. for the purpose of evaluating the sender-s credibility, persuasive skills and strategic deliberations in general.

Textual Analysis. An Approach to Analysing Professional Texts makes an attempt to meet this need.

The basic assumption of the book is that, whatever the purpose, persuasion is always involved in text production.

If a text producer cannot establish credibility, he/she will not be able to persuade the reader that what is presented in a text is reliable.

To illustrate the persuasive nature of professional texts, from instructions to advertisements and sales promotion letters, key aspects from rhetoric are combined with elements from communication and genre theory, text linguistics, pragmatics, grammar and M.A.K. Halliday-s Systemic functional linguistics.

Detaljer

  • EAN
    9788759323823
  • Vægt
    0 g
  • Disponent
    Direkte titel
  • Forfatter
    Bodil Helder, Bodil Birgitte Helder
  • Forlag
    Samfundslitteratur
  • Udgave
    0
  • ISBN
    9788759323823
  • Sprog
    Engelsk
  • Orginalsprog
    Dansk
  • Originaltitel
    Textual Analysis
  • Udgivelsesdato
  • Format
    EBOG
  • Themakode
    JNZ
  • Kategori
    Oprettet fra inventtable
  • Kategori nr
    00
  • Lev. varenr.
    32697788

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Textual Analysis