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Strategies in emerging markets

a case book on Danish multinational corporations in China and India

Af: Michael Wendelboe Hansen
Kategori: Lydbøger
Kategori nr.: 8770
Varenr.: 2306060
| Stregkode: 9788763099431
Direkte | Leverandør: Diverse kreditorer (bibi)
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Beskrivelse

The authors present seven case studies of large Danish investments in India and China.

The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.

The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets.

Detaljer
  • EAN
    9788763099431
  • Vægt
    0 g
  • Disponent
    Direkte titel
  • Forfatter
    Michael Wendelboe Hansen
  • Forlag
    Copenhagen Business School Press
  • Udgave
    0
  • ISBN
    9788763099431
  • Sprog
    Engelsk
  • Originaltitel
    Strategies In Emerging Markets
  • Sideantal
    0
  • Udgivelsesdato
  • Format
    PDF
  • Themakode
    KC, KCD, KJS
  • Kategori
    Lydbøger
  • Kategori nr
    8770
  • Lev. varenr.
    99999999

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Strategies in emerging markets