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Strategic City Branding Insights From Asian Cities

Af: Viriya Taecharungroj
Kategori: Fiction paperback
Kategori nr.: 9110
Varenr.: 3301291
| Stregkode: 9781032958989
Direkte | Leverandør: Gardners EUR

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Beskrivelse

Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

Detaljer
  • EAN
    9781032958989
  • Vægt
    0 g
  • Disponent
    Direkte titel
  • Forfatter
    Viriya Taecharungroj
  • Forlag
    Routledge
  • ISBN
    9781032958989
  • Sprog
    Engelsk
  • Sideantal
    152
  • Udgivelsesdato
  • Kategori
    Fiction paperback
  • Kategori nr
    9110
  • Lev. varenr.
    1501