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Reputation Management The Key To Successful Public Relations

Af: Helio Fred Garcia
Kategori: Engelsk non fiction div.
Kategori nr.: 9290
Varenr.: 3289408
| Stregkode: 9781032577999
Direkte | Leverandør: Gardners EUR

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Beskrivelse

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

Detaljer
  • EAN
    9781032577999
  • Vægt
    0 g
  • Disponent
    Direkte titel
  • Forfatter
    Helio Fred Garcia
  • Forlag
    Routledge
  • ISBN
    9781032577999
  • Sprog
    Engelsk
  • Sideantal
    408
  • Udgivelsesdato
  • Themakode
    JBCT, JFD, KJC, KJMB, KJMV2, KJMV7, KJSP, KJC, KJMB, KJMV2, KJMV7, KJSP
  • Kategori
    Engelsk non fiction div.
  • Kategori nr
    9290
  • Lev. varenr.
    1501