This book contains a comprehensive structure, covering all phases of personal sales from the first, unsolicited contact to customer meetings, presentations, sales negotiation, closing and development of customer relations. The book's basis is thorough literature studies and the author's own experiences when active in international sales and as a consultant for numerous international companies. Jeppe Vangsgaard is M.Sc. (Econ.) and has for twenty-five years worked in personal sales as sales manager, managing director, business consultant and part-time university lecturer.
(Page-to-page compatible with the Danish version [Personligt salg, 2. udg.])
