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Open Strategy

Mastering Disruption from Outside the C-Suite

Af: Christian Stadler & Julia Hautz
Kategori: Management
Kategori nr.: 9410
Varenr.: 3137657
| Stregkode: 9780262546225
Direkte | Leverandør: Gardners EUR

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Beskrivelse

How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

Detaljer

  • EAN
    9780262546225
  • Vægt
    362 g
  • Disponent
    Direkte titel
  • Forfatter
    Christian Stadler, Julia Hautz
  • Forlag
    MIT Press
  • ISBN
    9780262546225
  • Sprog
    Engelsk
  • Sideantal
    296
  • Udgivelsesdato
  • Format
    PAPERBACK
  • Themakode
    KJ
  • Kategori
    Management
  • Kategori nr
    9410
  • Lev. varenr.
    1501
  • Højde/Dybde (mm)
    230 mm
  • Bredde (mm)
    152 mm
  • Længde (mm)
    26 mm