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Misguided

The Rise of Tribes and the End of Normal

Af: Matthew Facciani
Kategori: Engelsk non fiction div.
Kategori nr.: 9290
Varenr.: 3319260
| Stregkode: 9780231205047
Direkte | Leverandør: Gardners EUR
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PAPERBACK

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Beskrivelse

Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
We Are All Weird is Seth Godin''s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it.
We''re all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal.
And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how.''Read this book slowly and read it again, for the lessons are rich and wise'' Jacqueline Novogratz, founder, Acumen

Detaljer
  • EAN
    9780231205047
  • Vægt
    0 g
  • Disponent
    Direkte titel
  • Forfatter
    Matthew Facciani
  • Forlag
    Penguin Books Ltd
  • ISBN
    9780231205047
  • Sprog
    Engelsk
  • Sideantal
    112
  • Udgivelsesdato
  • Format
    PAPERBACK
  • Kategori
    Engelsk non fiction div.
  • Kategori nr
    9290
  • Lev. varenr.
    1501
  • Højde/Dybde (mm)
    156 mm
  • Bredde (mm)
    235 mm