Measuring Behaviour

Measuring, modelling and modifying the behaviour of people, animals and machines is key to addressing many of the challenges facing society. This book explains how to measure behaviour reliably, understand the factors causing it and communicate the findings effectively. It is aimed at students in biology, psychology and the social sciences. Measuring, modelling and modifying the behaviour of people, animals and machines is key to addressing many of the challenges facing society. This book explains how to measure behaviour reliably, understand the factors causing it and communicate the findings effectively. It is aimed at students in biology, psychology and the social sciences.