Everybody Needs An Editor The Essential Guide To Clear and Effective Writing

A sharp, comprehensive (and funny!) guide to becoming a better writer across variety of everyday formats and situations, including writing emails, crafting wedding toasts, drafting social media posts, and more. Wedding toasts, website copy, social media posts, even holiday cards—you’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication.You’ll never write an email the same way after reading Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing. You’ll learn how to eviscerate your own writing—and enjoy doing so. You’ll learn to create must-click subject lines, cut jargon, and write emails that people will actually read and remember. If you’ve ever felt nervous to hit a “submit” button, this book is for you.