Displaying Qualitative Data

Qualitative methods are increasingly used in market research, evaluation, consultancy, education, and social research. Students in many disciplines use qualitative methods in their reports and dissertations.

However, qualitative research does not always demonstrate a chain of evidence linking conclusions with data. Consultants’ reports are often based more on impressions than on presented data. Students spend a long time in preparation of qualitative research, and their analyses are often weak.

This book provides practical advice on how to display qualitative data. It also explains why a display of qualitative data is important in a larger methodological context.