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Consumer Packaging Strategy Localisation In Asian Markets

Kategori: Art
Kategori nr.: 9510
Varenr.: 3233840
| Stregkode: 9781032324036
Direkte | Leverandør: Gardners EUR
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Beskrivelse

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

Detaljer
  • EAN
    9781032324036
  • Vægt
    0 g
  • Disponent
    Direkte titel
  • Forlag
    Routledge
  • ISBN
    9781032324036
  • Sprog
    Engelsk
  • Sideantal
    150
  • Udgivelsesdato
  • Format
    Paperback
  • Themakode
    AB, AB, AKP, KC, KJC, KJS, KJSM, KN, KNP, KNTR, TBC, TBD, TBDG, TQ, AKP, KC, KJC, KJS, KJSM, KN, KNPR, KNTR, TBC, TBD, TBDG, TQ
  • Kategori
    Art
  • Kategori nr
    9510
  • Lev. varenr.
    1501
  • Bredde (mm)
    234 mm
  • Længde (mm)
    156 mm