An Introduction to Behavioral Economics

The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be "˜rational"™, why we so often indulge in "˜irrational"™ and self-harming behavior, and also why "˜irrational"™ behavior can sometimes serve us well. A perfect book for economics students studying behavioural economics at higher undergraduate level or Master's level. This new edition features:- Extended material on heuristics and biases, and new material on neuroeconomics and its applications- A wealth of new topical case studies, such as voting behavior in Brexit and the Trump election and the current obesity epidemic- More examples and review questions to help cement understandingAccompanying online resources for this title can be found at bloomsburyonlineresources. com/an-introduction-to-behavioral-economics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.