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Writing for Busy Readers

communicate more effectively in the real world

Af: Jessica Lasky-Fink & Todd Rogers
Kategori: Engelsk dictionaries div.
Kategori nr.: 9690
Varenr.: 3368797
| Stregkode: 9781914484452
Direkte | Leverandør: Gardners EUR

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Beskrivelse

We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.

Detaljer

  • EAN
    9781914484452
  • Vægt
    324 g
  • Disponent
    Direkte titel
  • Forfatter
    Jessica Lasky-Fink, Todd Rogers
  • Forlag
    Scribe Publications
  • ISBN
    9781914484452
  • Sprog
    Engelsk
  • Sideantal
    256
  • Udgivelsesdato
  • Themakode
    CBW
  • Kategori
    Engelsk dictionaries div.
  • Kategori nr
    9690
  • Lev. varenr.
    1501
  • Højde/Dybde (mm)
    153 mm
  • Bredde (mm)
    233 mm
  • Længde (mm)
    20 mm