Entrepreneurship and the experience economy

The contributors both elaborate and clarify the entrepreneurial nature of the experience economy. They illustrate concrete examples of how it is created and made to work, thereby providing the reader with a unique insight into the significant shift from a managerial to an entrepreneurial economy. The chapters in the book also herald another deeply transformative aspect of this shift: its emphasis on play, affect, and passion, all human qualities that the industrial society/economy had marginalized.