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Design of Business

Why Design Thinking is the Next Competitive Advantage

Af: Roger L. Martin
Kategori: Management
Kategori nr.: 9410
Varenr.: 3366239
| Stregkode: 9781422177808
Direkte | Leverandør: Gardners EUR
Vælg format:
HARDBACK

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Beskrivelse

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

Detaljer
  • EAN
    9781422177808
  • Vægt
    362 g
  • Disponent
    Direkte titel
  • Forfatter
    Roger L. Martin
  • Forlag
    Harvard Business Review Press
  • ISBN
    9781422177808
  • Sprog
    Engelsk
  • Sideantal
    208
  • Udgivelsesdato
  • Format
    HARDBACK
  • Themakode
    KJD
  • Kategori
    Management
  • Kategori nr
    9410
  • Lev. varenr.
    1501
  • Højde/Dybde (mm)
    152 mm
  • Bredde (mm)
    217 mm
  • Længde (mm)
    21 mm