The New Asian Dragon

The New Asian Dragon – Internationalization of Firms in Vietnam is an exciting exploration of how firms in Vietnam have grown and developed their export strategies contributing significantly to the country´s amazing economic growth and poverty reduction.

It is also a study of how foreign firms have contributed, and about inter-cultural management and strategies of linkages between local and transnational companies. The book contributes to new knowledge within international business and private sector development studies of how cross-border economic organization takes place for example with global value chains in a country new to economic globalization.

The edited book is the outcome of four years research cooperation between two universities in Vietnam, the National Economics University and the Foreign Trade University, and two in Denmark, the Copenhagen Business School and Aalborg University. As a result of their joint research sixteen researchers from Vietnam and four from Denmark have contributed as authors of the ten chapters in the book.