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Relationship Marketing In Franchising And Retailing

Kategori: Engelsk non fiction div.
Kategori nr.: 9290
Varenr.: 3229794
| Stregkode: 9781032427997
Direkte | Leverandør: Gardners EUR
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Beskrivelse

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Detaljer
  • EAN
    9781032427997
  • Vægt
    0 g
  • Disponent
    Direkte titel
  • Forlag
    Routledge
  • ISBN
    9781032427997
  • Sprog
    Engelsk
  • Sideantal
    130
  • Udgivelsesdato
  • Format
    Paperback
  • Themakode
    GL, GL, KC, KJS, KNP, UB, KC, KJS, KNPR, UB
  • Kategori
    Engelsk non fiction div.
  • Kategori nr
    9290
  • Lev. varenr.
    1501
  • Bredde (mm)
    246 mm
  • Længde (mm)
    174 mm