What We Valuethe Neuroscience Of Choice And Change

Rich, riveting and packed with practical insights' KATY MILKMAN, author of How to Change'One of my favourite neuroscientists' ANGELA DUCKWORTH, author of Grit'Intellectually penetrating and beautifully written' ROBERT CIALDINI, author of InfluenceA neuroscientist reveals the hidden calculations that shape our daily decisions - and how to make more fulfilling, impactful choices in your work, relationships and life. Why is it so hard to stick with the choices we make? Why is it so hard to change - and even harder to help others change? The answer lies in the feedback loop between what we value, who we are and what we do: this book is the key to unlocking it. In this groundbreaking book, award-winning neuroscientist Emily Falk reveals the systems in our brains that control our daily decision-making - and gives us the tools to take meaningful action. Blending cutting-edge science with stories and practical insight, she reveals how our values shape our sense of self, how status, community and culture can rewire our minds, and how we can employ these realities to build new opportunities. Armed with this knowledge, you'll learn how to: - select information, focus attention and set up your environment to support your goals; - become less defensive, take on feedback and broaden your curiosity; - bring your brain in sync with others to learn, persuade and grow. This is an essential guide to working with your brain to build a life shaped by intention.