Product Management - Strategy, planning, marketing, organization and execution, 2nd edition

Product Management provides you with the toolbox to work professionally as a product manager and product specialist• The book contains instructions on how to ensure the ongoing priorities in the work and how to take care not to be overwhelmed by everyday operational tasks• The book provides you with tools for handling the cooperation with the company's stakeholders• It contains a lot of suggestions and inspiration for improving cooperation with the development organization• The book provides the toolbox to improve the efforts and management when launching new products• The book contains a number of instructions on how to handle the ongoing work on planning and improvements in the work on the company's existing product portfolio - product lifecycle management in practice• It provides tools and inspiration for working with product marketing• The book provides experience from the practice of some of the large and medium-sized companies in Denmark and Scandinavia - and practice combined with well-tested theory• Product Management provides the toolbox to build, manage and develop the company's product management function